SCCM Resource Library-How to Prepare for a Media Interview

Video Transcription

Video Summary

In this Critical Cross Talks session, Dr. Laura Evans and Dr. Leo Rotello discuss how to approach a media interview. They emphasize the importance of simplifying the message and keeping it consistent and clear. They suggest preparing ahead of time by writing down key points and focusing on the main take-home message. They also stress the importance of being honest and not overstating or underestimating the information being presented. When addressing uncertainty, they recommend being forthright about what is known and what is still unclear, while also being mindful of how the message may be interpreted. They caution against spreading misinformation or disinformation and suggest seeking guidance from media services and avoiding making statements on topics that are not fully understood. They also touch on the topic of social media, reminding healthcare professionals to be cautious about what they post and to always consider the potential impact. Overall, they encourage healthcare professionals to use media opportunities to disseminate accurate information and build trust with the public.

Asset Subtitle

Administration, 2022

Asset Caption

The Society of Critical Care Medicine's Critical Care Congress features internationally renowned faculty and content sessions highlighting the most up-to-date, evidence-based developments in critical care medicine. This is a presentation from the 2022 Critical Care Congress held from April 18-21, 2022.

Meta Tag

Content Type Presentation

Knowledge Area Administration

Knowledge Level Intermediate

Knowledge Level Advanced

Membership Level Select

Tag Communication

Tag Professional Development

Year 2022

Keywords

media interview

simplifying the message

honesty in communication

addressing uncertainty

spreading misinformation

social media impact

building trust

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