SCCM Resource Library-How to Talk to the Media About Scientific Findings

Video Transcription

Video Summary

In this video, Craig Cooper Smith discusses 10 lessons on how to effectively communicate scientific findings to the media. He emphasizes the importance of speaking in a language that the audience can understand, as not everyone is familiar with the technical jargon of a specific field. He advises researchers to speak slowly, clearly, and to focus on the most important points of their research. Cooper Smith also highlights the need to know the audience and adjust the communication accordingly. He suggests working with media relations experts to ensure the message is conveyed accurately and to prevent unintended consequences. He notes that the majority of an interview may not be used in the final story, and it's important to be conscious of every sentence spoken. Cooper Smith concludes by urging researchers to be mindful of hyperbolic phrases and to communicate their findings accurately and concisely.

Asset Subtitle

Professional Development and Education, Quality and Patient Safety, 2022

Asset Caption

This year in review on behalf of SCCM's Research Section will focus on three timely subtopics: research design strategies during a pandemic, the role of preprint servers, and strategies for interacting with the media.

Meta Tag

Content Type Presentation

Knowledge Area Quality and Patient Safety

Knowledge Area Professional Development and Education

Knowledge Level Advanced

Membership Level Select

Tag Communication

Year 2022

Keywords

communicating scientific findings

media

language

audience

technical jargon

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