SCCM Resource Library-LEAD: Digital Branding: Transition from Student>Trainee>Practitioner

Video Transcription

Video Summary

In this video presentation, Brooke Barlow, a Neurocritical Care Clinical Pharmacy Specialist, discusses the importance of building a digital brand and using social media for professional development. She explains that one's brand is synonymous with their reputation and that it is important to align how one wants to be perceived with how others see them. Barlow emphasizes the significance of one's online presence, stating that employers and colleagues often check social media profiles to gain more information about individuals. She suggests that individuals should develop a professional online persona and optimize their social media platforms to align with their goals. Barlow guides viewers through the six steps to success on social media, which include aligning goals with social media strategy, building a profile, creating and curating content, defining an audience and engaging with them, and finding one's voice. She concludes by highlighting the networking and professional development opportunities afforded by social media.

Asset Subtitle

Professional Development and Education, 2022

Meta Tag

Content Type Presentation

Knowledge Area Professional Development and Education

Knowledge Level Intermediate

Knowledge Level Foundational

Membership Level Associate

Membership Level Professional

Membership Level Select

Tag Leadership Empowerment and Development LEAD

Year 2022

Keywords

digital brand

social media

professional development

online presence

social media strategy

professional online persona

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