SCCM Resource Library-LEAD: Media Training Microlearning Part 3

Video Transcription

Video Summary

In this video session, Dr. Bob Arnot shares some do's and don'ts when speaking to the press on TV. He advises using the anchor's name, complimenting them, and creating a positive emotional relationship. He emphasizes the importance of being knowledgeable about a variety of facts to avoid getting trapped by "gotcha" questions. Dr. Bob also warns against looking grim or above the medium of television, urging professionals to bring energy and enthusiasm. When it comes to controversial topics like vaccines, he suggests being reasonable and providing convincing arguments. Overall, he encourages being engaging and trustworthy when speaking to the press on TV.

Asset Subtitle

Professional Development and Education, 2022

Meta Tag

Content Type Presentation

Knowledge Area Professional Development and Education

Membership Level Associate

Membership Level Professional

Membership Level Select

Tag Leadership Empowerment and Development LEAD

Year 2022

Keywords

TV press

speaking tips

positive emotional relationship

knowledgeable facts

vaccine controversy

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