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LEAD: Media Training Microlearning Part 3
LEAD: Media Training Microlearning Part 3
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Video Transcription
Video Summary
In this video session, Dr. Bob Arnot shares some do's and don'ts when speaking to the press on TV. He advises using the anchor's name, complimenting them, and creating a positive emotional relationship. He emphasizes the importance of being knowledgeable about a variety of facts to avoid getting trapped by "gotcha" questions. Dr. Bob also warns against looking grim or above the medium of television, urging professionals to bring energy and enthusiasm. When it comes to controversial topics like vaccines, he suggests being reasonable and providing convincing arguments. Overall, he encourages being engaging and trustworthy when speaking to the press on TV.
Asset Subtitle
Professional Development and Education, 2022
Meta Tag
Content Type
Presentation
Knowledge Area
Professional Development and Education
Membership Level
Associate
Membership Level
Professional
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Tag
Leadership Empowerment and Development LEAD
Year
2022
Keywords
TV press
speaking tips
positive emotional relationship
knowledgeable facts
vaccine controversy
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