SCCM Resource Library-LEAD: Media Training Microlearning Part 6

Video Transcription

Video Summary

In this mini learning session, Dr. Bob Barnott shares his framework for answering questions and handling "gotcha moments" when speaking to the press. He emphasizes the importance of being passionate, confident, and authentic, and suggests building rapport by acknowledging the interviewer and the show. Dr. Barnott also advises bringing fresh perspectives and energy to the conversation, even if you don't have all the answers. He encourages healthcare professionals to embrace television as a means of communication and to view it as an opportunity to provide accurate and valuable information amidst the abundance of misinformation. The session concludes with gratitude for Dr. Barnott's insights, marking the end of a six-part series on speaking to the press.

Asset Subtitle

Professional Development and Education, 2022

Meta Tag

Content Type Presentation

Knowledge Area Professional Development and Education

Membership Level Associate

Membership Level Professional

Membership Level Select

Tag Leadership Empowerment and Development LEAD

Year 2022

Keywords

framework for answering questions

handling 'gotcha moments'

passionate

building rapport

television as means of communication

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