Thank you so much. It's an honor and privilege to be here. And seeing so many people in person, and there are so many people who I met through social media, and Yondu, your story is profound. And what I'm going to try to do in the next, hopefully, my slides will come on up. All right. In the next 15 or so minutes is to share what the principles behind leveraging this powerful tool could be. In addition to Sapna's rules, there are a few other things which could apply across different social media platforms. So when you think about your communication toolbox and why you need to communicate, what is your message, who is your audience, you could choose from a lot of different kinds of tools, just like we do for our patients. And we're often talking about closed-loop communication and the urgency with which we want to send our messages out. We may choose different tools. The same thing applies to life as a whole, but specifically, leveraging social media for professional growth. So here's my disclaimer. This is only in my opinion. When I look at all these different social media platforms, it can be very overwhelming. And thinking about what is a platform that is consistent with who you are as a person, so being authentic, what is your message, who is your audience? And I am somebody who loves words. For everybody who knows me, I love talking. That's one of the reasons why Twitter as a medium appealed to me. I love words. And the advantage is it's a microblog. You can use hashtags. You can leverage chats, et cetera. Instagram, if you're a very visual person, that might be a medium or platform that appeals to you, and so on and so forth. So choosing your medium, choose it that is in line with who you are and why you're going to use social media. Irrespective of what medium you choose, I think this is more important, being a good digital citizen. What does that mean? That means that you're going to protect personal information, you're going to use good judgment, and you're going to treat everybody with respect. Now, whether you're posting on social media or sending an email, I read this tweet, don't post anything that you wouldn't want your mom to read. I think that's a good rule for a lot of things, provided your mom is as social media savvy as my mom. Being a good digital citizen, if you apply this rapid principle. So I'm showing you data for the United States. Roughly more than 75%, 80% of our population is on one or more platforms. And as physicians, as the multidisciplinary team in critical care, we just cannot afford to not be where our patients are. We cannot afford to not be where these communication channels are opening up, because we don't want misinformation to spread. But if you use a rapid principle, irrespective of what platform you're using, being respectful, authentic, positive, intelligent, and distinctive. That would apply. That's platform agnostic. And Janja pointed this out very well. You can leverage social media for a lot of different things in your professional life. And learning and teaching, perhaps, resonate the most with me. Research collaboration has become an organic offshoot of how I'm using social media. But finding community, there are so many people I met through social media who I wouldn't have met. And now we'll do a little bit of a deeper dive into Twitter. There's been a fair amount of discussion in the last few weeks about Twitter with the change in leadership. And I told you that the rapid principle is platform agnostic. So knowing your audience, knowing your message, why you're on this platform, Twitter is a platform. Your message, your authenticity doesn't change. So do you want to stay on this platform or not? And how you engage with it is really up to you. How your data is going to be used may not be as much up to you, but we fully don't understand all the different, not just social media, in real life, when we're putting our information out onto different platforms, emails, signing up for different organizations, websites, et cetera. We really don't know how all of our data is being used. So we answered some of these questions. I do want you to take a little pause and think about why do you want so many presence, a social media presence, if you don't have one already? Why choose Twitter as a platform? And what kind of a learner are you? And then what are you hoping to get out of this? One of the resources that is the most limited and the most valuable is time. So if you're going to spend time on social media, what else is giving? And your digital hygiene, your social media hygiene matters. So my reason for being on Twitter and still being on Twitter, despite the leadership change, is this. I'm learning from a lot of different disciplines. I'm sharing ideas. I'm reading papers from so many journals that I would have never read before. And I'm not even reading all of these papers. I'm listening to some of these thought leaders that are sharing their messages and sharing their research. You're able to share your personal experiences, operative videos, with patient permission without sharing PHI. And above all, if you believe being in critical care, one of the most important things is lifelong learning, here is a tool that really, really helps me create a learning community and leverage networking and lifelong learning. So Twitter is a platform. You can choose how you use the platform, how you engage with it, leverage the rapid principle. Now let's, in the next five minutes or so, I'm going to talk about some Twitter productivity hacks. You could choose to develop original content. You could choose to be a consumer of content. You could become somebody who is developing meta content. You take a bunch of content, you put it together, come up with a succinct message to share. And then I'll share some posting hacks. I just told you time is the most valuable resource you have. You could time how much time you want to spend on social media and time your posts as well. So looking at your own analytics, you don't have to pay anything for looking at your own analytics when you post a tweet, when it has a picture, video, how many impressions do you get, how many people are engaging with it. And this was just from a few weeks ago when I was really worried about Twitter dying. And I posted that and I signed up for a Mastodon account and I never posted on Mastodon. Tweet Orioles. Tweet Orioles, like Yonja said, in her story, she chose one thing and she started posting a bunch of different things and connected all these messages, right? In Tweet Orioles, you can choose one question that you want to answer. It could be a clinical question, it could be an advocacy question, it could be a myth-busting question. Whatever your question is, you choose one question and then you tag your posts to answer that question, supporting it with data. Now, if you add pictures, you add GIFs, you add videos, you have a podcast or a blog and you link it up, more power to you. But very simply speaking, a Tweet Oriole is just a thread, creating a thread as you think through a problem and you're sharing these pearls for just-in-time learning. You can create an unrolled thread with different apps. This is just an example. A Thread Reader app is one of those apps. Casey Alban, who's in the audience, I think does a fabulous job of putting together threads. So this is just a snapshot from her. We collaborate together on EMCRT, posting neuro-EMCRT content. And I came across this account from MedTutorials that puts together Tweet Orioles from different websites. Looking at your tweet-level analytics, the most important thing is if you're trying to say something and if you're trying something new out, you wanna see what is actually working and what's not working. Now let's pivot to infographics from tweets, tutorials to infographics. I'll just give you a few examples. You can use some templates. Journals, various major academic journals have their own web and multimedia teams. My disclosure related to this presentation is I am one of the social media editors for Jest. So I'll show you an example from Jest as well. So here's an example from Canva where there are a bunch of different templates. You can choose a template, type your content, post it to Twitter or any other platform that you would like to. Here's an example from an infographic template which we developed for Jest. This is on a topic that is very close to my heart and I do research in post-intensive care syndrome so this resonated deeply with me. When we look at journals, web and multimedia teams, lots of different teams that help develop these visual abstracts. I'm sure you're super familiar with it. In some ways, visual abstracts are even better than reading the abstract and then determining whether you want to go to the full paper or not. Again, time, right? You've got to decide where you want to invest your time. Creating meta-resources for cognitive aids, lots of great examples. I think GREPMED does a great job. Critical Care Northampton does a great job. Tim mentioned he does a bunch of social media stuff for EM. There are so many amazing blogs, podcasts that do a great job of this. Nick Martin, who you'll hear from as a thought leader here at the SCCM meeting, meta-resources as cognitive aids that you can apply to the bedside and they've put together some amazing stuff that you can share as PDFs or scan QR codes. Can you use social media for advancing old skills? Reading EKGs is a fundamental skill for all of us, right? And there are some amazing accounts on Twitter that post, no PHI, but post these teaching slides for EKGs and then you see trainees giving some closed loop feedback. Here, the timing of your recent video is perfect. I took care of a patient based on that. Not saying, the disclaimer here is not saying that you're not going to go to the original content. You are, but this may spark your interest in reading or learning about a concept that you had never heard of before. Learning new skills. I'd never heard of the VEXS score. And as a focus enthusiast, the first time I came across VEXS was when I've been following Phil Roller and he posted about VEXS. I'm like, whoa, I got to learn this. And I tried that out at the bedside. Or learning new skills and advancing existing skills, bronchoscopy. I think that's going to be very, there's a bunch, bunch of different things that you can do with social media. And as Janja pointed out, advocating, being aware, redirecting to reliable sources. So irrespective of what platform you choose, it's important that you're there, that you're engaged, that you are the voice of reason, that you're helping dispel misinformation, both at an individual level, societal level, using traditional media as well as social media. So in sum, this rapid principle applies to any platform that you choose to leverage. Know your why. You can use tweets, tutorials, learning how to do that effectively. Look at your own analytics. You can time your tweet to save time and periodically re-evaluate your strategy. Is it working? Are you really creating that learning community for which you got onto Twitter? And with that, I'm going to hand it over to Brian. Thank you so much. Thank you.

social media

professional growth

digital citizen

healthcare professionals

misinformation